Podcasting is ideal for internal radio programmes with employee interviews, features, training instructions and even music. While podcasts are mainly audio, video can be used as well.

A podcast is a piece of digital content (usually video or audio only) which is delivered to the audience through the Internet using the syndication model. This is where the programs are subscribed to, and downloaded automatically when new content is added, using an aggregator or feed reader capable of reading feed formats such as RSS or Atom.

Podcasting is extremely cost effective and allows employees to listen when and how it suits them.

If employess 'subscribe' to a content provider (such as your company) new content is automatically downloaded to their computers. They can listen or watch it on their computer or other digital devices like MP3 players.