Channel Strategy

Video is only one element in any channel strategy. Right?

Yes and no. Every case is different. But because we've done years of homework as Internal Communications consultants, we can demonstrate the success of video in boosting internal messages and supporting other channels. Just as television advertising gives any campaign, lift-off, drama, presence and memorability, video is the spark to all your Internal Communications channels. It is a specialised discipline. It's where we excel.


Key fact:

A report in December 2006 by the BBC found that one in five people in the UK watched online or mobile video at least once a week, with the number now sure to be much higher. This figure demonstrates how British media consumption is changing.